Artisan Dairy Product Packaging
Misty Glen Creamery came to me armed with a logo and a vision for a direct sale dairy, a rarity in the Ontario dairy landscape. The launch would include non-homogenized whole and chocolate milk, and insanely fresh, squeaky cheese curds.
We focused on creating visually appealing and functional packaging that would help the products stand out on store shelves and communicate their high quality and freshness.
The milk bottle are completely reusable, thus provide a very eco-friendly option for consumers to procure their dairy.
The line has since expanded to include a traditional yogurt lightly sweetened with local maple syrup.
We also found ways to incorporate the packaging motifs it into their retail space, and extended the branding to their delivery vehicle as well.
Overall, the packaging design project was successful in helping to boost the products' sales and build brand recognition. The designs continue to be well received by customers and are a key component in the success of the product line.
CLIENT: MISTY GLEN CREAMERY
More Detail:
When Misty Glen Creamery approached us to design their packaging for their line of non-homogenized whole and chocolate milk and fresh cheese curds, we were excited to create something that would communicate the freshness and high quality of their products. As a direct sale dairy, they needed packaging that would stand out on store shelves and entice customers to try their products.
We started by taking the time to understand the Misty Glen Creamery brand, its vision, and values. From there, we identified key motifs that we could incorporate into the packaging design to create a consistent look and feel across their entire product line. The design was not only visually appealing but also highly functional, incorporating important information about the products, such as ingredients and nutritional information.
The milk bottles are completely reusable and returnable with a deposit, providing an eco-friendly option for consumers. By prioritizing sustainability, Misty Glen Creamery appealed to a growing number of consumers who are interested in reducing waste and being more environmentally conscious.
The packaging design was a huge success, helping Misty Glen Creamery to boost sales and build brand recognition. Customers continue to rave about the freshness and quality of Misty Glen's products, and the packaging is a key component of their success. In addition, the consistent look and feel of the packaging design extended beyond the retail space to their delivery vehicle, creating a cohesive and recognizable brand image.
The line has since expanded to include a traditional yogurt lightly sweetened with local maple syrup.
We were thrilled to be a part of this project and to have contributed to the success of Misty Glen Creamery. The packaging design was an important component of their marketing strategy, helping them to stand out in a crowded market and attract new customers.