Services: Branding and Packaging Design for Food & Beverage
Building a new brand is like staking a claim: you need a clear sense of where your company lies within the competitive landscape.
Combining insights, research and a strong sense of who your product or service is for will culminate in an aesthetic for your brand that does the talking when you aren’t in the room.
In this process we will sweat the small stuff!
What feelings does your brand communicate?
Who is the audience we intend this for?
Could the present logo in any way offend or be misinterpreted and how do we avoid this going forward?
How do we guide the audience into seeing what we what them to see: 1st, 2nd, 3rd (visual hierarchy)
Will the new logo scale, from a tiny Instagram profile pic on the smallest phone to an outdoor billboard?
Branding projects include a design system complete with visual identity, systemized colour palette, and a style guide for your team’s use.$2500-$4500
We create highly impactful packaging that conforms to labelling regulations in both the US and Canada.
Keeping in mind where your product will live on the shelf, along with the messages you need your ideal customer to see, our packaging design systems both creates the emotional response and highlights the rational reasons to make the purchase.
Our packaging design process focuses on:
How do we tell our message in the 2 seconds that the customer is glancing at our shelf?
What visual cues can we use to guide them - colour/typography/illustration/photography?
What is required to be on the package?
How can this design system scale to include future new products and/or product lines?
Packaging projects include a design system for an entire product line, integrating all required components including barcodes, nutrition facts table, ingredient lists and french translation where required.starting at $4500
Telling your story across multiple digital and print channels can be challenging.
Creating a cohesive look is key.
We create:
sell sheets
pitch decks
POP displays
tradeshow displays
websites
to create a seamless experience for your customers.
custom pricing
Rebranding projects require special consideration to the equity already inherent in the current logo, and requires respect of the opinions of stakeholders, both within and without the company.
I combine this consideration with the need to make the brand approachable to a new audience, creating a brand that will win both sides of the coin.
The packaging design is an extension of that brand on the retail shelf, with strong visual cues that anchor the flavours and variations that come with your product.
If you are a food business approx 4-12 years old and are looking for a refresh, we offer a package for branding and packaging redesign:
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Full suite branding audit/refresh
Initial study of existing logo and its strengths and weaknesses (i.e. what to retain, what to optimize/modify, how to preserve brand equity while elevating the brand to a more mainstream/accessible position in the marketplace)
Three initial concepts, presented using mockups to demonstrate possible final applications
Digital and print-ready files for immediate use + stylized icon for social media, if applicable
Standardize Pantone values of final brand colour palette for consistency across digital and print applications
Includes a brand style guide with guidelines for proper use, tone of voice, official colour palette and recommended complementary colour palettes
Initial audit of existing website to determine how to strengthen the brand using graphic assets and colour treatments consistent with the new aesthetic
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Labels or preprinted materials
2 concepts to select a general label look-and-feel for all products
Apply up to 5 existing SKUs
Integrate all supplied/required information, including ingredient lists/nutrition facts/barcodes
Includes project management of regulatory compliance
Up to 8 revisions of each SKU
Printer-ready files on dieline for label printer
$7500
“Excellent value for money: great service, terrific design sense, and a mastery of the details. Amanda is someone you can trust completely.”
“What a professional and creative person Amanda is! Such an easy fit for me in my new venture. She created a beautiful logo for my bakery business. Will work with her again.”