Hot Sauce Branding Revamp
Pepper North Artisan Foods was established in 2013 by a dynamic husband and wife team. Ana and Drew Stevens walk the walk when it comes to making delicious hot sauces with Ontario grown hot peppers.
PROBLEM:
Before they approached me they were already in 1200 stores across Canada and into the US, but their original aesthetic was more geared towards a “hot sauce fanatic” persona.
Now that they had more mainstream appeal, they needed their brand to reflect this shift and to resonate better with families and foodies.
We also created durable, giftable boxes in preparation for an e-commerce roll-out.
SOLUTION:
We took the best parts of their existing brand and brought them into new branding and labels. We then carried over the aesthetic into their e-commerce website. This system is highly scalable and can easily accommodate future products.
RESULTS: In 2023, the new look got them in the door of two retailers who they had been pursuing for several years.
CLIENT: PEPPER NORTH ARTISAN FOODS
“The kind of experience you get working with Amanda is that of a person that deeply cares about your success, and is emotionaly invested in the brand just as much as you are. You can see it in the way she communicates, listens, and presents ideas and offers suggestions. She is a true delight, a breath of fresh air, and we are looking forward to working together with her for a very long time. ”
More Detail:
Pepper North Artisan Foods had established itself as a popular hot sauce brand in stores across Canada and the US, but their original branding was geared towards a "hot sauce fanatic" persona. However, as their appeal broadened to families and foodies, they needed a branding refresh that reflected this shift.
Working closely with the dynamic husband and wife team of Ana and Drew Stevens, we identified the best parts of their existing brand and incorporated them into a new design. The new labels and branding were created to resonate better with their target audience, and the aesthetic was carried over to their e-commerce website. We focused on creating a design that was more approachable and friendly, while still retaining the bold and exciting elements that made the brand so popular.
The new design system was highly scalable and could accommodate future products with ease. This was important because Pepper North Artisan Foods was expanding its product line and needed a flexible branding system that could grow with the company.
The results of this rebranding were impressive. In 2023, Pepper North Artisan Foods secured deals with two retailers that they had been pursuing for several years. The new look and feel of the brand was instrumental in getting their foot in the door and generating interest from these key retailers. The new branding allowed Pepper North to appeal to a wider audience, and the increased interest from retailers is a testament to the effectiveness of the new design.
Overall, the new branding was a success, and Pepper North Artisan Foods now has a cohesive and professional look that reflects the quality and deliciousness of their products. The new design better represents the company's values and resonates with their target audience. The success of the rebranding is a testament to the collaborative process between our team and Pepper North Artisan Foods, and we are proud to have been a part of their growth and success.