Imported Dried Fruit Packaging Design
With their arrival to Canada in 2019, the owners of Queen's Diamond were keen to introduce dried fruits and nuts from their native country of Iran. We kept to a look and feel that evoked the nuances of their culture but kept it feeling contemporary with a saturated colour palette.
The work included a refresh of the Queen’s Diamond logo, packaging design, label design, and a landing page on Squarespace.
CLIENT: QUEEN’S DIAMOND OF YAM FOODS INC.
More Detail:
In 2019, the owners of Queen's Diamond arrived in Canada with a mission to share the delicious dried fruits and nuts of their homeland, Iran. They were passionate about introducing Canadians to the amazing treats that defined their culture and were excited to embark on this journey. As they began to explore the Canadian market, they quickly realized that they needed a partner who could help them create a brand that would stand out and appeal to Canadian consumers.
Enter our team of designers and branding experts, who were thrilled to work with the owners of Queen's Diamond to develop a brand identity that captured the essence of their culture while still feeling modern and fresh. We spent time getting to know the owners and their story, learning about the history and significance of the ingredients they used in their products.
Using this knowledge, we worked closely with the owners to design packaging and labels that were visually stunning and true to the spirit of Iranian culture. We drew inspiration from traditional Iranian patterns and motifs, incorporating them into the design in a way that felt authentic and meaningful. To make the products stand out on store shelves, we chose a vibrant, saturated color palette that gave them a bold and eye-catching look.
As part of our work, we also gave the Queen's Diamond logo a refresh, updating it to better reflect the company's values and personality. We wanted the logo to be simple yet memorable, and to reflect the brand's premium positioning in the market.
In addition to the packaging and labeling, we created a landing page for the company on Squarespace. This page allowed customers to learn more about the brand and its offerings, and was designed to be both informative and engaging. It featured beautiful imagery and easy-to-digest information about the company and its products, giving customers a glimpse into the world of Queen's Diamond.
Overall, the project was a fun and rewarding experience, and we were thrilled to be able to help the owners of Queen's Diamond share their love of Iranian dried fruits and nuts with the world. We believe that the brand we created captures the essence of Iranian culture in a way that is both authentic and appealing to Canadian consumers. We're excited to see how Queen's Diamond continues to grow and succeed in the Canadian market and beyond, and we're proud to have been a part of their journey.